I LOVED talking about my love for any food that’s at another level. And there are lots that I can name.
Among those, though, there’s this whole other category of food that we all LOVE, that, now that we’re a tad older, we might wonder … why DO we love it so much anyway?
Some call it comfort food. You know, the type that only mom or so-and-so distant relative can make. There’s this quality about it. Like nothing else can or will ever be able to compete.
For me, when I grew up halfway across the world, there’s this time when the whole school would stop everything in the middle of the day, and the kids were told to line up for … wait for it, chocolate milk!
It was the BEST thing ever.
Here’s the weird thing about this, though.
Was it really the best quality milk on the face of the earth?
It was probably not even all that good! But I just loved it.
Weird, isn’t it … How the ‘BEST’ thing for us, is not necessarily really the world’s best.
So then how DO people really become the best or the go-to person in their space?
There are lots of ways. But if we look closely, they are usually just one of just four things.
Thing 1: Being one of the First
What it looks like: Innovating.
What it’s actually about: Improving.
It’s not so much about finding something no one else has, is it? It’s much more about expanding upon certain things.
As I always like to say, it’s not that you don’t have to reinvent the wheel. It’s more that improving the wheel, will make you stand out immediately.
Thing 2: Being one of the most Affordable
What it looks like: Losing.
What it’s actually about: Shifting.
Imagine if most of the focus is just on a few things, rather than everything. Our output, and earnings even, can really jump.
Yes, this is definitely an option. But definitely not just for the sake of being the cheapest. Because if we’re not careful, that’s just a quick fix. If you’re serving people remarkably, though, and you’ve found a way to make the day-to-day affordable for others, you might be on to something.
Thing 3: Being one of the Fastest
What it looks like: Hustling.
What it’s actually about: Positioning.
Some people actually prefer NOT to have all the bells and whistles. They’d rather get things a bit faster. So if this is what your audience is really looking for, don’t ignore it.
Thing 4: Having high Quality
What it looks like: Perfecting everything.
What it’s actually about: Mastering some things.
If you crack this code, you’ll become unstoppable.
Just like David, who got his materials selected by none other than the world-class company of Stella McCartney, daughter of Beatles’ Paul McCartney.
If you’re curious how he did this, be sure to follow the podcast, click here and listen to the podcast Episode 68.
So, which one of these four versions is your favorite? And what else should I add to this list?
Here’s to living the best version of your path, however way you choose.